In Brainwashed Godin discusses the topics of Acknowledging the Lizard, Making Art, and Failure. Here is what he means by each:
Acknowledge the Lizard:
According to Godin there is a part of our brain called the lizard brain. This part of our brain fears being laughed at and causes anger as a result of embarrassment. This part of our brain is what causes an artist to quit making art. Fearing to be laughed at can either make us hid our art in our rooms or quit the process of making art all together. However as our world change so has the artist as more and more people become willing to show their art. Artists have realized that the resistance of the lizard brain is the sole barrier between today and their art. By acknowledging the lizard brain we can come to terms with being laughed at and therefore ignore its resistance, by expecting the worst out of art, yet still doing the work.
Making Art:
Art isn’t necessarily a painting or drawing, but a platform to create something new, according to Godin. Art follows no rules and strictly a product of human creation. As long as it posses the ability to change the spectators view or spark thought art has been made. By something making something new and connecting with those around us we are performing an act of art. It’s risky for it may lead to laughter and failure, but these risks are what make art successful and rewarding.
Failure:
Godin demands that at some point our art fails. People have for to long gone about making art with an attitude negative in nature. They would make their art seem like it was done with no effort or care therefore not failing for it was some form of off hand creation with no emotional attachment. However with todays organizations surviving by shipping risky things, we have to able to approach our projects with full hearted effort. Going all out to fail is still creative and gives us the tenacity to go hard and fail until we get it right. The repercussions of failure can ultimately lead to success.
I feel like these blogs do actually help me harness this three layers as an artist.
For starters this process does in fact make me create art. Whether I’ve had to create a story board, or listening phase analysis, or a character my work is being displayed online with capability to influence others who gander upon my media 203 blog. In essence every three weeks I find myself spending several ours creating something that didn’t previously exist and although they generally just help me learn the material I’m studying more thoroughly, these blogs are opened to the public to see and maybe bounce some ideas off of. Regardless if anyone looks at my blog or not, my TA gives me a grade based on my work, meaning my art is impacting someone in some way they weren’t previously inclined to before.
As for failure, the blogs tend to find ways to upset and make me feel like I will be receiving a 20 out of 75 each time. For instance I have been in a position where I had to post a pdf on the blog as well as a story board, which is, in both cases, impossible to do. Now I could’ve quit and decided, “well I could do bad on this assignment, but would rather not do it since somehow I can weasel my way into posting it later,” but I didn’t. Instead I became creative and found other ways to post my assignments. By going balls to the walls I took screen shots of my script to post on my blog and even created 10 individual drawings of my storyboard in order to post them as photos on my blog. These displays of my work could’ve been rejected and not gradable, but I set myself up for failure anyways. I have an A in media 203.
Finally in acknowledging the lizard I find myself questioning what I’m doing all the time. Every time I do one of these assignments have no clue if im using the right vocab or if my TA is printing copies of my pictures to send to her friends in mockery of myself. MY lizard brain fears getting my grade sheet back, yet I push past this fear of laughter and go for the assignment anyways. In fact it’s lead me to draw some things of a quality much higher than I once thought possible.
In the end these blogs have helped me become a better artist in the sense that I’m constantly using these three layers of creativity in order to produce work that hopefully impacts ShanShan in some way shape or form.
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